The AI+ Marketing™ Certification Programme is designed for marketing professionals and business leaders looking to leverage artificial intelligence to transform their marketing strategies. This program provides in-depth insights into AI’s role in marketing, from automating customer segmentation and personalizing campaigns to analyzing big data for strategic decision-making. Participants will explore a wide range of AI applications in marketing, backed by real-world use cases that showcase how AI enhances customer engagement, campaign performance, and ROI. Ethical AI usage is a key focus, ensuring participants understand how to implement AI responsibly. By the end of the certification, graduates will be equipped to lead AI-driven marketing strategies with confidence, driving innovation and business growth.

Certification Duration: 8 hours (1 Days)

Prerequisites

• A strong grasp of marketing fundamentals, including segmentation, branding, and the marketing mix, along with an understanding of how businesses implement marketing strategies.

• Familiarity with AI digital marketing training tools and concepts, with hands-on experience using CRM software, analytics platforms, and AI-driven marketing technologies.

• A basic understanding of strategic decision-making in marketing, including the development, execution, and measurement of marketing strategies for effectiveness.

• A proactive interest in learning AI marketing strategies and exploring how artificial intelligence can revolutionize marketing practices, enhance efficiency, and drive business growth.

Exam Details

• Modules – 7

• Examination – 1

• 50 MCQs - 90 Minutes

• Passing Score – 70%

Certification Modules

• Module 1: Introduction to Artificial Intelligence (AI) in Marketing

• Module 2: AI-Driven Content Strategy and Personalization

• Module 3: AI in Social Media and Email Marketing

• Module 4: Leveraging AI for Marketing Analytics

• Module 5: Ethical Considerations in AI Marketing

• Module 6: Crafting an AI-Driven Marketing Strategy

• Module 7: AI Integration in Multichannel Marketing Campaigns

Tools

• HubSpot

• Copy.ai

• ActiveCampaign

Exam Objectives

• AI-Driven Marketing Strategy Development
  Participants will become AI marketing experts by mastering AI-driven strategy creation. They’ll learn to leverage AI for content marketing, audience segmentation, and data analytics to develop targeted and personalized campaigns.

• AI-Driven A/B Testing
  This AI-driven marketing training covers how to design experiments, analyze results, and refine marketing strategies using AI to maximize performance and conversion rates.

• Data Visualization for AI Marketing
  As part of the AI content marketing program, students will learn how to transform complex marketing analytics into clear, visually engaging dashboards and reports, facilitating data-driven decision-making.

• Risk Management & Compliance in AI Marketing
  The program also includes AI marketing automation certification modules focused on identifying and mitigating risks related to data security, regulatory compliance, and reputation management, ensuring ethical and legally sound AI-powered marketing strategies.